• Giant pandas at play
  • Ethnic minority peoples
  • Great wall of China
  • Lions at Forbidden City
  • Shanghai's modern skyline
  • Mountain flowers of China
China Direct

China holidays and tour packages

Why choose us?
China Direct's aim is to provide high-quality, value for money holidays to China. By providing best value we constantly seek the best balance between quality and price. Our unique advantage is offering value for clients' money - a very strong selling point in the current economic climate. In effect we offer 5-star hotels at 3- and 4-star prices and have a range of products suitable for different budgets. Our prices are truly the BEST if you compare like with like.

We have carefully selected a range of hotels in the major cities popular with tourists, ranging from the best luxury hotels at the top end, through boutique and character hotels, to the cheap and cheerful. We believe they represent the best the cities can offer and are also the most worthwhile for your stay, providing a most memorable stay regardless of your budget thus enhancing your experience. Our reportoire of hotels is unique and definitely worth considering if you are looking for more of a special holiday to China.

In China, all tourists tend to eat at the same restaurants in each city due to various reasons (hygiene, service, tailored to the needs of tourists). China in reailty is a country with a great variety of food. We value the feedback from our returned clients and have added a speciality lunch in each major tourist city for our group tours. We believe we are the first in this country to do so. We will make sure you try of China's traditional dishes, which are truly a work of art, and you are fully satisfied with them.

We offer group tours, departing at the best times of year to visit, allowing you to discover China in the company of like-minded travellers in small groups. Departures are 'guaranteed' for minimum of 2 persons and will not be cancelled for lack of numbers. Our tours are priced less than 95% of UK tour operators. Our holidays might be slightly more expensive (£100) than the very cheapest tour operators (which have large groups of up to 50 people at a time with lower standard hotels far away from city centres and with inclusions in their itineraries but more optional tours) because we design your holidays around your requirements, make the most of your time and budget and select your preferred style of accommodation and create the perfect trip with the help of our specialists who understand you fly thousands of miles not merely to see China but also to feel it.

We also offer private tailor-made tours, where you have the services of your own local guides and transport and driver, yet at competitive prices between at least £300 to £500 or more per person cheaper than equivalent arrangements elsewhere.

Responsible travel
At China Direct, we have come to realize the importance of responsible travel to China. We have spent time thinking long and hard how as a tour operator we can implement responsible travel to China – a well-nigh impossible mission in our opinion. Even so, we decided however small we need to make this important first small step and hopefully more colleagues and competitors will join us here, worldwide, and even in China, so that only ethical holidays are arranged for our clients. Here are the some of the thoughts we would like to share: first and foremost, China Direct will not arrange any tours to any man-made tour sites that have been recently developed by incompetent officials through the forceful use of farmers' land and people’s homes. No visits will be made to nature reserves that are not supposed to receive huge numbers of visitor a day. Some national level nature reserves have arranged field trips to areas populated by endangered animals and we strongly oppose this level of invasion of fragile habitats - it is pointless and totally destructive. We won't arrange tours to visit these places and our staff won’t accept any invitations to visit any sites that we believe endangers animal rights and the environment. We will never arrange holidays to see humans destroy innocent habitats; we arrange tours that show another side to China, a more beautiful, stunning and scenic side which many people haven’t seen before. In addition to the normal ideas involved with Responsible Travel, I think China is a unique place and the idea of responsbile travel in China must be heard both here and within China. We will try our hardest to let you see every inch of China’s beauty.

Our mission
Being the BEST China tour operator in the United Kingdom is the reason why we are here. We know the Chinese travel industry inside and out and are well aware of its many faults. We are determined to do what we can to change the Chinese inbound travel industry for the better and bring it up to the internationally accepted standards. For many of you a tour of China is a dream holiday. As owner of China Direct, my challenge is to fulfil your China holiday dreams and I promise to do the best I can.

We are at your Service.

Jun Mao
Owner/ director
China Direct Travel Ltd

All the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. When you pay you will be supplied with an ATOL Certificate. Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it. Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go to: www.atol.org.uk/ATOLCertificate

Adventure tours

Exciting new options

  • Guilin Hiking and rafting in Guilin - experience the beautiful countryside around Guilin and Yangshuo by hiking, biking and rafting
  • yuanyang Yuanyang rice terraces - a photographer's dream tour to the magnificent terraced rice fields of Yuanyang in southern Yunnan
  • Leshan buddha Leshan and Mt Emei - Buddhist culture and belief in one of China's sacred mountains and one of the world's largest Buddha statues