• Giant pandas at play
  • Ethnic minority peoples
  • Great wall of China
  • Lions at Forbidden City
  • Shanghai's modern skyline
  • Mountain flowers of China
China Direct

China holidays and tour packages

Why choose us?
China Direct provides high-quality holidays to China at excellent prices, offering our customers real value for money. When you book with us you can enjoy 5-star hotels at 3- and 4-star prices, and we have a range of products suitable for different budgets. Compare our prices with our competitors and you'll soon see we offer the best value when you want to travel to China.

We have carefully selected a range of hotels in the major cities popular with tourists, ranging from the best luxury hotels at the top end, through boutique and character hotels, to the cheap and cheerful. We believe they represent the best the cities can offer and are also the most worthwhile for your stay, providing a most memorable stay regardless of your budget thus enhancing your experience. Our reportoire of hotels is unique and definitely worth considering if you are looking for more of a special holiday to China.

In China, all tourists tend to eat at the same restaurants in each city due to various reasons (hygiene, service, tailored to the needs of tourists). China in reailty is a country with a great variety of food. We value the feedback from our returned clients and have added a speciality lunch in each major tourist city for our group tours. We believe we are the first in this country to do so. We will make sure you try of China's traditional dishes, which are truly a work of art, and you are fully satisfied with them.


Our group tours have been designed to take in certain areas at the best time of year, and you'll enjoy our China tour packages with small groups of like-minded travellers. Once we have a minimum of two persons booked on a tour, we will not cancel due to low numbers, and our tours cost less than booking through other UK tour operators.

We create exclusive holidays and tours to China, with specialist tour guides and accommodation to suit your taste and budget. Some of our holidays are slightly more expensive than the cheapest tours on the market, yet they offer a more authentic experience of China, with smaller groups, stays in city centre hotels, and an itinerary packed with interesting activities.

Private tours of China aren't just for the very wealthy. We offer competitive prices on these exclusive trips, with your own local guide and driver for a more flexible, personalised schedule.

Responsible travel

At China Direct, we realise the importance of responsible travel to China, and have taken several measures to ensure our China holidays are as ethical as possible, while still letting you enjoy the natural beauty and spectacular scenery of the country.

We don't arrange tours to sites that have been recently developed by the forceful use of farmers' land and people's homes. No visits will be made to nature reserves that are not supposed to receive huge numbers of tourists. We don't accept invites or arrange tours to areas that might disturb the habitats of endangered species or the environment, so you can be assured your visit won't cause harm.

Being the BEST China tour operator in the United Kingdom is the reason why we are here. We know the Chinese travel industry inside and out and are well aware of its many faults. We are determined to do what we can to change the Chinese inbound travel industry for the better and bring it up to the internationally accepted standards. For many of you a tour of China is a dream holiday. As owner of China Direct, my challenge is to fulfil your China holiday dreams and I promise to do the best I can.

We are at your Service.

Jun Mao
Owner/ director
China Direct Travel Ltd

All the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. When you pay you will be supplied with an ATOL Certificate. Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it. Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go to: www.atol.org.uk/ATOLCertificate

Adventure tours

Exciting new options

  • Guilin Hiking and rafting in Guilin - experience the beautiful countryside around Guilin and Yangshuo by hiking, biking and rafting
  • yuanyang Yuanyang rice terraces - a photographer's dream tour to the magnificent terraced rice fields of Yuanyang in southern Yunnan
  • Leshan buddha Leshan and Mt Emei - Buddhist culture and belief in one of China's sacred mountains and one of the world's largest Buddha statues