China Direct


Over the years we have received hundreds of lovely letters and emails from our satisfied customers. Customer care is very important to us, and we appreciate the feedback that clients give us. Here is a small selection from comments from recent years from the 20 years we have been creating holidays in China and the Far East for our customers in the UK ...

"I have recently returned from my China Direct Panda and Yangtze Cruise and wish to thank you and your staff for providing an excellent holiday experience. I thoroughly enjoyed my trip and have no hesitation in recommending your company to my friends and family. The local guides: Peter in Beijing, Chuck in Chengdu, Ted in Xi’an and Warren in Shanghai all offered a superlative service and dealt admirably with the minor problems that arose. Mira on the Sophia Victoria Cruise Ship was also extremely helpful.
I would like to especially commend Ted, whose erudition, knowledge and wit was excellent and greatly enhanced the tours he arranged in his city. All hotels and the cruise ship provide first class service. Despite a delay at one airport which was beyond your company’s control the travel arrangements were excellent and my fellow tourists and I felt well looked after and cared for. Although the two week tour barely scratched the surface of places to visit; the excursions selected by China Direct were well chosen and offered an informative insight in China and its culture. I will retain some fabulous memories which I will forever treasure. Thanks once again."

"Now that we’re settled back at home after our two weeks in China, I just wanted to write to say a big ‘thank you’ to you and your organisation in the UK and China for arranging this trip. It was a great success from our point of view, with everything about it perfect: - the itinerary (which was interesting and varied, but not too demanding), the varied choice of hotels (which were all excellent in their own way in terms of their facilities and location), and the choice of guides and drivers (who were all very professional, personable and helpful). Everything went very smoothly, and in addition we were blessed with fine, albeit cold, weather. All in all, a perfect and very memorable holiday, particularly the visit to Harbin, where the Ice Festival was simply spectacular. So again, thank you very much!"

"We have just returned from your holiday tour of Beijing , Xian and Shanghai and feel compelled to write and thank you for a truly memorable trip. Apart from a delay in the flight from Xian to Shanghai, obviously not your fault, everything worked like clockwork.
The hotels, transfers, food etc were excellent. A special mention for Nancy, Cindy and Jane, the three young ladies who escorted us around the cities. Smart, efficient, informative , always on time and arranged tours and evening shows to perfection. If you supply them with feed back - please give them our thanks for making our holiday outstanding."

"We arrived back from our trip to China last Monday (30th March) and I just wanted to let you know our thoughts on the trip. Everything on the trip worked like clockwork - our guides met us at every airport/station exactly according to plan. They helped us check into our hotel and stayed with us to check in for our onward flight. This was particularly useful as we wanted to ensure we had three seats together.

The hotels were all well situated and comfortable. The Sunrise on the Bund was a little out of the way - but was extremely luxurious - a real five-star hotel. It was only a short taxi ride from the centre - I don't know if it is relatively new but one taxi driver had never heard of it and even with the address we all had to help to find it!!

Our guides were all excellent - knowledgeable, friendly, and flexible. The entertainments were also really good - we enjoyed them all and we all had different favourites!!

The trip is quite challenging physically and I wonder if this should be mentioned. Certainly we are all reasonably fit but have certainly taken a few days to recover.

All in all we thought the whole trip was amazing and would not hesitate to recommend your company to any of our friends who are thinking of visiting China.

"This weekend we returned from our adventure in China and what a fabulous holiday it was on two levels.

Firstly, the sights and sounds of China were a joy. Although China has westernised at an incredibly fast rate, culturally it is very different. Secondly and far more important in the context of this email, the perfect way the holiday was organised. For this, you and China Direct have our utmost gratitude, thank you. From the moment we were collected at Beijing airport till we were checked it for our return flight by our guide at Shanghai, everything ran like clockwork."

"We have just returned from the above trip and it was an amazing experience. I am not sure what I expected but one has no concept of the size of the cities until one is actually there! We spoke to other travellers and felt our itinerary covered the most ground and the excellent Yangtze cruise was a most welcome rest. "

"I would just like to thank you for making our holiday to China fantastic. The organization was second to none and the tour guides were knowledgeable and extremely pleasant. The Yangtze River cruise was especially good and the ship superb. The flights with Emirates were on time and we were well looked after. The internal flights were also very good. I would not hesitate to recommend your company to anyone considering a holiday in China. Thank you."

"Many thanks for organizing an excellent trip for us to China. We arrived back just before the moon festival kicked off. Everything worked out fine, all the guides in China where excellent and looked after us very well. I think we probably choose to do too much, but then it was a once only trip. The food in China is very good, only problem is the amount we were offered each meal, it was just too good not to eat! We would certainly recommend you to our friends."

"We have recently returned from the Grand Tour of China and firstly we would like to say how much we enjoyed it. The organisation was excellent and the whole trip exceeded our expectations. The Tour Guides were exceptional. They were very knowledgable, pleasant and went out of their way to help us. Johnny Walker in Shanghai was particularly good. The service you provided in the lead up to the trip was very helpful. We would have no hesitation in recommending your company."

"It has now been a week since we returned from our China/Hong Kong Trip and we would like to thank you for your help in arranging this trip. We had an amazing time with many memories to last a lifetime. Although the Local Guides were all very helpful and knowledgeable, we would just like to give a special mention to Sarah in Xi'an. Sarah was so helpful and alweays went the extra mile to make sure we were happy and she was so knowlegeable about Xi'an and the Terracotta Warriors, she was also an absolute delight to spend time with. I hope you will pass this on to her local agency. Thank you again for all your help."

"Liz and I have just returned from our trip to China and Hong Kong and just want you to know that we had a great time and will certainly recommend China Direct to our friends. The selection of hotels and guides was excellent. The itinerary is pretty full on but we expected this and it certainly allowed us to see a lot in a very short time. All pick up points/transfers etc were very smooth and professional."

"We feel we must write to you regarding our wonderful holiday in the Far East. We have been absolutely delighted with the organisation and the quality of staff and accommodation .All the guides were 1st class and were at all the destinations when we arrived and easy to find. The calibre of drivers was very high also in that they were very calm and collected and did not use their horn like many drivers around us.

The hotels were excellent and also the cruiser on the Yangze. I think our favourite was the Cape Nidhra hotel in Hua Hin, it was superb and faultless. We enjoyed our holiday immensely and would not hesitate to recommend China Direct to other people."

"Just wanted to drop you a line to say thank you for organising our holiday in China, we had a lovely time although we are very tired now - so much travelling! The guides and drivers were all very good and as we were alone we were able to be more flexible about things which allowed us to opt out of the museum in Shanghai and have a round trip on the maglev train at 430 kms/hr. "

"Just a line to say thank you for a marvellous trip. What a wonderful experience our visit to China was! Such a well put together itinerary culminating with the Great Wall which was the perfect ending - a mind blowing event. Due to the location of Mutianyu we were able to enjoy this without hardly anyone else being there.

Our Tour Manager Peng was exemplary in everything. He went beyond the call of duty on several occasions and was empathetic to our needs. As a group we gelled extremely well and several of the party were very well travelled but had not experienced anyone as pleasant, capable and informative as Peng. We simply could not have had a better guide...

Thanks again for a wonderful trip"

"Having very recently returned from a personal tour arranged by China Direct, my husband and I would like to congratulate all concerned in the arrangements. Although we had suggested the locations we wished to visit, the programme was organised by China Direct, as were the guides and drivers we had in every location. The way in which we were met and whisked away by a waiting guide who summoned our driver almost instantaneously was very impressive. Equally, after each visit with our personal and knowledgeable guide, it seemed we had only to walk round a corner and there would be the driver waiting to take us somewhere else. All the hotels in which we stayed were in central locations and all provided good, if not excellent service. There was always someone who spoke at least adequate English and was anxious to help if our guide was not around. We did a lot of travelling, but at no time did we feel abandoned since our guides checked carefully that our flight bookings were valid - and when we arrived at the next destination there was another friendly face waiting for us.

The information provided by China Direct before our departure was also informative and answered the questions to which we needed answers, including obtaining Visas etc. We are certainly happy to recommend China Direct to any of our friends - and anyone else interested in visiting this fascinating and vibrant country."

"We have just returned from our amazing trip to China. Everything worked brilliantly. The guides we had in all the different places worked with us to do all the things we had planned. They had amazing knowledge of their country and it's history and we learnt so much. Nothing was too much trouble for them and the drivers got us to where we were going safely even in the Beijing traffic!

Each restaurant we went to served us food we enjoyed tasting as the regions varied so much on our journey. The hotels in main were of a good standard and we enjoyed our time in them. The Landscape Hotel in Dali was a delight and Dali was one of our favourite places.

You tailored this holiday for us and took the hassle out of transfers, internal flights and getting to places we wanted to see and we thank you. We have had a brilliant holiday with so many wonderful memories and would definitely recommend your company to anyone who was planning a trip to China."

"We recently returned from our trip to China and would like to say thank you for the brilliant experience we had! It was our first venture to a country with a different culuture to our own and we were both excited and a little apprehensive about it as well. The apprehension disappeared as soon as we landed in Beijing and were met by our excellent tour guide Sarah. She was superb!

We had similar experiences in Xian and Shanghai where Alex and Jamie proved to be stunning tour guides too! The whole trip was expertly and thoughtfully organised. Nothing was left to chance and we were able to enjoy several facets of the Chinese culture in the confidence that we would be taken care of every step of the way.

The two of us finished our trip with 3 days in Hong Kong. Our tour guide, Nick, was also excellent. We were his only clients so we had his devoted attention. Yet another memorable experience!

Thank you so much, China Direct, for making our holiday so happy, enjoyable and informative. We learnt so much, and left with a greater understanding of the Chinese people and their culture which will remain with us always.

"We arrived back on Saturday morning after a superb trip to China, Tibet and Nepal. This will be a holiday we will always remember. There were so many highlights. Thank you very much indeed for all the arrangements you made with the various local agencies which resulted in a trip that was flawless in its coordination and management. All the travel plans went to schedule and we were met at each point of the journey as per the itinerary.

We were extremely grateful for your intervention in Beijing. The marvels of modern communications resulted in us receiving a call from the Beijing agency within 15 minutes of my e mail to you. While that was an issue at the time your swift action meant that it in no way marred our experience of Beijing. All the other guides were excellent. The drivers too were good and we quickly came to accept that driving styles are very different to Europe.

Once again, thank you very much."

"Whilst our memories are still fresh in our minds I wonder if it might write to you about our trip. First, it was most enjoyable and one of the best my wife and I have been on. Great deal of this is due to the excellent tour guide Mr Peng who had the humour and understanding to deal with the oddities of the English and Welsh. Overall it was wonderful, in particular we enjoyed the extra events such as the acrobatic display and night cruise in Shanghai and the illumination display in Yangshuo. Accommodation was excellent. Thank you all."

"Gail and I have returned recently from our Best of China holiday and are writing to say what a wonderful experience the whole three and a half weeks were. From the moment we were met by Li (David) at Beijing Airport to the moment we flew back from Hong Kong, our trip was a constantly fascinating and hugely enjoyable experience. We cannot emphasise enough the importance of Li's manner in looking after and caring for our group - his efficiency and his cheerful friendliness; he made the whole difference to our time in China! In general the food was fine [perhaps with the exception of the cruise], the hotels either adequate or excellent and the timetable stimulatingly full and well-planned. However, I'm afraid you didn't organise the mist to stay away at all the right times!

We feel privileged to have taken this journey and with Gail planning this trip in her mind for 10 years, it could have been an anti-climax - but it certainly was not. It was one of those trips from which we both did not want to return. Thank you again for your excellent organisation of a complex itinerary."

"We have just returned from a wonderful holiday in Yunnan. Thank you for all the arrangements you made for us. All went smoothly and we couldn't have been better looked after. All the guides were very helpful and enabled us to have a complete experience of the places we stayed in and visited. Our driver, Li, in particular, was exceptional, showing excellent skills backed up by great patience when needed. He was very sensitive to our need to stop and take photos. In the end he stayed with us for the whole holiday.

We were lucky enough to be in southern Yunnan when the rice harvest was underway and this very much added to the experience. We would also advise travellers to make it to the market in Shaxi on the Friday which was another memorable experience for us.

Many thanks again for all the time and effort you put in to setting up the holiday for us. We would not hesitate to book another holiday with you in the future when our gaze next falls on Indochina."

"We have just returned from the Panda & Yangtze tour and can only repeat the positive comments in other testimonials. We were slightly disconcerted to find that we 2 were the only ones on this tour but it certainly was to our advantage, having the guide to ourselves and traveling in private cars/people carriers to mention just two reasons.

The organisation was so efficient, met everywhere, no waiting, car at the door.... brilliant. The guides were really friendly, full of information, interested in our country and lives, and were a delight to spend time with.

Thank you for making the whole holiday go so smoothly, although the weather on the yangtze cruise was very poor, everything within your control was first class. We're recommending you to anyone who'll listen!"

"We had a great time and really enjoyed China and it's sights. The tour was well organised with top quality accommodation and we found it a fascinating country with a wealth of must see attractions but the one outstanding feature that really made our holiday was the wonderful tour guide, Penn.

This guy is a real diamond and I can't praise him enough. He is polite and approachable with an excellent grasp of the English language. It was a pleasure to spend our holiday in his company. His knowledge of the places that we visited was first class and if he was asked anything that he was unsure of he went out of his way to find out for us. His delivery of all information was clear, friendly and highly entertaining (he has a great sense of humour). Whatever his employers are paying him, it's certainly not enough! I would have no hesitation in recommeding him personally to anyone."

"I am writing, on behalf of everyone in our party, to thank you for arranging a memorable trip to China. All of the arrangements, in what was a complex itinerary, were implemented faultlessly. We were met on time, every time, at every destination. The local guides were all friendly, knowledgeable and excellent English speakers, who went out of their way to ensure that we had the best possible holiday and the transport and hotels were all first class. Even when there was a problem with one of the vehicles a replacement arrived within 10 minutes and we were under way again.

We would be happy to give you a recommendation should you require it. Once again - many thanks."

"Keith and I have now returned from our trip to China and we would like to place on record our thanks for the excellent arrangements which were made on our behalf by your company. Our thanks also go to the accompanying guides and the arrangements which were made with the transportation. There was nothing about the whole trip we could fault and everything went like clockwork. The accommodation, guides, transport and excusions were first class.

We will certainly recommend China Direct to all our friends and would certainly use your Company again if we decide to visit China in the future.

Thank you once again for your excellent organisation and arrangements for this most enjoyable trip."

"Cath and I felt we just had to tell you how much we enjoyed our holiday on the China the Beautiful tour. The whole trip was mind blowing, from the difference in culture to the enthusiasm of the guides to show us their heritage, the building programmes, and the improvements to the environment they are carrying out. We were fortunate that our group was a small one and that we got on so well together. We found the Chinese people on the whole were friendly and cheery, especially the younger generation.

The organisation of the tour was excellent with all transfers being carried out like clockwork and at one stage when Cath took ill during the night, the emergency contact Susan Wu was reassuring, helpful and efficient. She arranged for us to stay at that hotel for an extra night, and to be transferred the day after the others had gone on to to Shanghai. We were then very pleasantly surprised to receive a phone call from the guide, Esther, in Shanghai inquiring how we were and assuring us that she had rearranged the last two days so that we would miss very little. This was an excellent gesture which was very much appreciated.

All in all, an excellent holiday, and one which we have no hesitation in recommending to our family and friends."


"I am just writing to say that we had the most fantastic holiday thank you. The organisation was amazing and everything ran like clockwork. The hotels far exceeded our expectations and were very comfortable (although, as you say in your literature, the beds are slightly harder than we are used to, but not so bad that it caused any problem). We will certainly be recommending China Direct to all our friends and relatives who have expressed an interest in our travels. Your help this end and the organisation in China was wonderful - thank you."

"We have just returned from your 21-day China the Beautiful tour, with a four-day extension in Hongkong and want to thank you for a truly fantastic holiday.

The supporting information that you provided prior to our departure was very helpful, the hotels were excellent and all the arrangements worked like clockwork. At each location we were met by excellent local guides; they were extremely knowledgeable and enthusiastic and ensured that we enjoyed and were given a good understanding of the particular city or area we were visiting.

We also had a variety of drivers, all of whom were extremely pleasant and helpful to us. Mr Leo, who drove us through the stages from Nanjing to Shanghai, deserves particular commendations as he also had responsibility for us when we were in between local guides and although he spoke no English he took a lot of care to ensure we were safe and comfortable throughout that time. He even took us to the restaurant for our evening meal in Suzhou when the guide was not available and ensured were seated satisfactorily etc.

So overall we had a wonderful time and will remember it as a holiday of a lifetime. We enjoyed being part of a small, rather than a large group and the flexibility that this gave us. We will certainly recommend China Direct to anybody else considering such a holiday and felt that overall, it was very good value for money. We will also give this feedback to our travel agent, so that they may also advise future clients."

"We have just returned from a tailor-made tour of China with your company and would just like to let you know what a fabulous time we had. Everything about the holiday was perfect. The hotels were all very good and the tour guides and drivers excellent. When we started looking to go to China and a tailor made holiday was suggested I thought it would be far too expensive but I think we got very good value for money. On a personal note the tailor-made tour was so much better for us, when we saw all the large groups going around and we were able to go at our own pace in our own time."