China Direct

About us

China Direct was set up over 20 years ago, aiming to offer the best service to customers seeking a comfortable, enjoyable and interesting tour of China at a value-for-money price. Since 1998 we have helped thousands of customers realise their dream holidays. China is not the easiest country in the world to arrange travel in, and by using trusted agents directly in each location we achieve much better results than the "hit and miss" approach of most tour operators who use one ground handler in China who subcontract to local agents outside the tour operators' control.

The range of experiences of those using our services over this time has been vast and varied: treading in the footsteps of grandparents who were missionaries in China; following the heritage of Jews in China; school trips doing volunteer work; dairy farmers experiencing new ways of farming; or those travelling in some of the remote corners of this huge country. Equally satisfying have been the experiences of those taking our group tours, or private tours, seeing the famous highlights of the China such as the Great Wall or Terracotta Army.

We are completely flexible in the creation of itineraries, so you can have something which is tailored to your own styles and preferences, whether it is a simple framework of accommodation or transport, an organised small group tour, or something specialist. Just ask and we'll do the best we can to create a unique trip just for you. As a small specialist company we are committed to caring for our customers, before, during and after travel.

China has changed dramatically in the last 20 years, and will continue to do so at a rapid pace, so keeping up-to-date with developments, new destinations and seeking our fresh ideas is very much part of our service. The experience we can offer towards your holiday is invaluable in creating a special experience for you, the customer.

We look forward to hearing from you very soon.